There are over 3 billion smart phone users around the world and in 2020 there was over 500 million daily app downloads. That's a huge number of apps being downloaded by consumers. Americans now spend more time in front of their mobile device than they do in front of a television and 88% of that time is spend in apps. All this traffic and usage is expected to generate over $935 Billion by 2023. Along with this comes a higher level of risk to the consumer.
The number of malicious apps found on the market continues to grow each year. In 2019 there were over 98,000 fraudulent apps found, up from the 63,000 found in 2018 and the app stores are having a hard time keeping up with all the malicious apps being added to the market. The results can be damaging as 93% of attempted mobile transactions in 2019 were blocked as fraudulent according to a report released by Upstream.
As a way to help provide some peace of mind for consumers we have created genApp platform. A lightweight mobile framework that acts as a buffer between your device and the content you view in order to create a barrier that helps to protect your device, your data, and ultimately your identity. Business apps can be expensive to develop, market, and manage. The genApp platform provides an easy to use interface that allows you to brand to your company, manage the content, and distribute to the consumer all at an affordable price.
So why would a business want to use such a platform for their needs?
Most Importantly, a genApp Mobile App tells the consumer you care about their privacy, data, and identity.
For more information on mobile app fraud and how it can effect you view the results in this search for Mobile App Fraud.